I had the pleasure again this year to attend the ceremony Restaurant of the Year for 2018 by Bacchus Magazine. And you know what- the event was on the Birthday Eve of the magazine.The grand dinner on the award ceremony covered all important aspects for a good and memorable experience. According to the Experience Economy theory by Joseph Pine and James Gilmore, the good experiences should be directed as drama in theatres, in which the customer is actually both a spectator and an actor.