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Tag: experience economy

Chef Sidonia Radeva is a winner of the TV reality contest- Lord of the Chefs. She runs the kitchen in one of the most interesting new places in Sofia.

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I had the pleasure again this year to attend the ceremony Restaurant of the Year for 2018 by Bacchus Magazine. And you know what- the event was on the Birthday Eve of the magazine.The grand dinner on the award ceremony covered all important aspects for a good and memorable experience. According to the Experience Economy theory by Joseph Pine and James Gilmore, the good experiences should be directed as drama in theatres, in which the customer is actually both a spectator and an actor.

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I decided not to leave things only in posts on Instagram and Facebook, but to write about my asynchronous experience, in the National Palace of Culture, in brief NPC, according to the theory of the economics of experience.

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Chef Heinz von Holtz has organized a great culinary spectacle in which we were both an audience and actors. He was telling us interesting things, demonstrating, cooking and we were trying, mixing, folding, laughing a lot with his subtle sense of humour. But apart from the pure entertainment from the heart, we received very interesting information about the life and culture of the people of Bali Island, about the traditional cuisine, about various cooking techniques and tricks. Extremely entertaining experience, enriched with educational value.

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I want to tell you about a very impressive example of fine customer experience “staging”, whose “director” is the owner of Bumbu Bali restaurant and Rumah Bali Villas at Nusa Dua, Bali-Chef Heinz von Holzen.

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When I write about some interesting place, I perceive it not only through the prism of my tool the 5DSensograph, which evaluates what it heard, saw, smelled, tasted and felt, but also through the theory about Experience Economy.

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This article also makes clear what is “post purchase dissonance”, according to psychology; “well spent time” and “learning relationship”, according to the experience economy.

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